market.datablog.com
While we are working on this new section you can browse the reading list below.
market.datablog.com /
The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
Chris Anderson /
Gladwell draws upon cutting edge neuroscience and psychology to explore the complexity of snap decisions. A master storyteller, he pieces apart our “adaptive conscious” by looking at social experiments in marriage, speed dating, selling cars, heart attack triage and military simulations.
Malcolm Gladwell /
